Link in Bio Platform Comparison: Linkos, Linktree, Beacons and Bio.link

01 What a link in bio platform should do

Five jobs matter more than the template count. Load fast on a mid-range Android phone. Make the first link obvious. Show which links get tapped, not only how many visits arrived. Let you point a domain you own at the page. Let you leave with your list and your links if you stop paying.

Most platforms handle the first two. The last three separate a tool you rent from a tool you build on. A page that loads in two seconds and sends people to a checkout beats a prettier page that takes five, especially on mobile data.

One more check. A link page is a hub, not a search strategy. Instagram gives free accounts a few bio links and only shallow analytics, so the page collects traffic you already earned. Search traffic needs a blog, and almost no link tool includes one.

02 Link in bio platform comparison

The table below compares what each vendor lists publicly. Filter it by the job you have today, then read the notes underneath before you pay.

All rows Starting out Growing Selling

Swipe the table to see all five platforms.

Platform comparison, October 2026

Feature	Linkos Partner	Linktree	Beacons	Bio.link	Taplink
Best for	Cheap growth stack	Brand recognition	Creator storefronts	A simple paid page	Small business pages
Free plan	10 links	Unlimited links	Free tier	Free page	Free page
Entry paid plan	€3/mo	$9/mo	Paid Pro tier	$7.49/mo	Paid tiers
Custom domain	Pro, €9/mo	Paid plans	Paid plans	Paid plans	Paid plans
Blog on the profile	Pro	Not listed	Not listed	Not listed	Not listed
A/B link tests	Pro	Not listed	Not listed	Not listed	Not listed
AI writing	3/mo free, unlimited Pro	Not listed	AI tools on paid	AI assistant	Not listed
Store checkout	Pro, Stripe	Premium	Included	Not listed	Included

Included means the vendor lists the feature on its public pricing or feature page. Paid only means it sits behind a paid plan. Not listed means the feature was absent from those pages on 28 October 2026, so ask support before you buy. Prices are monthly in each vendor's currency, and Linktree's own pricing page is the source for its four tiers.

03 Where Linkos fits in 2026

Linkos is the youngest of the five and the least known. Its homepage counts 500+ early adopters, a figure that looks small next to Linktree's millions. That size explains the pricing: Starter at €3 and Pro at €9 sit below every competitor here, and the €89 lifetime licence removes the subscription question for a one-page tool.

Pro is unusually stacked for the price. Custom domain, custom CSS, video backgrounds, a profile blog at yourname/blog, A/B tests on links, Stripe checkout and a REST API with webhooks arrive in the same €9 plan. Most platforms charge separately for one of those and skip the rest.

Two features are genuinely different. The profile blog inherits your page theme and supports meta titles, which gives a link page a path to search traffic. The Branch, their paid directory, sells placements with a dofollow backlink, a model closer to a niche ad board than to a link tool.

The limits are real. The ecosystem is thin: fewer integrations, a smaller template library than Linktree, and a support queue measured in hours rather than seconds. Brand recognition is low, so visitors will not arrive already trusting the domain. If your agency or client already works in another tool, that counts against it.

04 Pricing after the first year

Headline prices hide two costs: annual billing and features that only appear on the top tier. Linktree starts at $9/month for Starter, moves to $17 for Pro and $35 for Premium, with annual billing at $7, $14 and $30. Bio.link lists Pro at $7.49/month. Beacons and Taplink publish their own tiers, and both push custom domains to paid plans.

Linkos quotes €0, €3 and €9, with an annual discount of up to 33% and a €89 lifetime licence. Ten links, a mobile page and basic analytics cost nothing. A domain, a blog and A/B tests cost €9 a month, roughly half of Linktree Pro.

Duration decides the winner. A lifetime licence pays off if you keep the page for two years and the company survives. A monthly plan wins if you might move. Read the export and domain terms before you pay either way, because a domain you registered yourself is the only asset that survives a migration.

05 Link in bio platform limits nobody mentions

Traffic does not appear because a page exists. Your page inherits whatever your posts send it, and most creators overestimate that number in the first month.

Analytics undercount. Ad blockers, in-app browsers and preview crawlers all trim the totals, so treat link clicks as a ranking, not a receipt.

Free hosts pay for the page with popunders or injected banners. One stray popunder on a download page is enough to make a visitor blame the tool, so read what a free plan actually loads before you send traffic to it.

Design freedom cuts both ways. A CSS editor and 20+ themes help a page look like a brand, and they also let a page become slow. Cap the web fonts at one family and compress every image you upload.

06 How to pick in ten minutes

1. Write the one action you want from a visitor. Book, buy, subscribe, or read. A page with one job converts better than a page with nine equal links.
2. Count the links you need today. Under ten, a free tier is enough for months.
3. Price the domain. If a custom domain is the only paid feature you need, compare that single line across vendors, not the full tier.
4. Check the export. Email list, link list, analytics CSV. If any of the three is missing, assume you lose it.
5. Test on your own phone on mobile data, not office Wi-Fi. Load time is the one metric a screenshot cannot show.

07 Setup checklist for a new page

Claim the username that matches your Instagram handle, even if you plan to move platforms later. Consistency saves a step in every caption you write.

Use one photo, one line of positioning and five links at most. Put the money link first and the social links last, because a visitor who wants your other profiles can find them.

Tag every link with UTM parameters before you add it. Without them, analytics cannot separate a tap from a story from a tap from the grid.

Test the whole page on a phone, then add the URL to your Instagram bio. If you publish reels that explain the page, keep the export sharp: blurry uploads cost taps before the page ever loads, and correct reel dimensions keep text readable in the feed.

08 Quick answers